tag:blogger.com,1999:blog-5004201484241127832011-07-08T08:47:56.927-04:00One (smart) broad's rambling thoughts on brand, branding, online presence and a handful of other random things. Based on work and discussions with her clients, partners and friends.Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.comBlogger81100tag:blogger.com,1999:blog-500420148424112783.post-20987885408721315152010-05-12T20:35:00.000-04:002010-05-12T20:35:27.950-04:00

See full cartoon at Hubspot.com

Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.com0tag:blogger.com,1999:blog-500420148424112783.post-86564779228947530312008-11-12T12:08:00.004-05:002008-11-12T12:24:10.484-05:00

From Jeremiah Owyang's Web Strategy Summary:"As scrutiny over marketing budgets will increase, there is more discussion online about the value of marketing and advertising on social networks. Although we continue to see anecdotes and case studies, we’ve yet to see any social network offer a ROI on marketing efforts –or even public data. "Hmmm... why is it always so difficult to demonstrate value

Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.com1tag:blogger.com,1999:blog-500420148424112783.post-14282391040056594172008-07-30T21:09:00.000-04:002008-07-31T10:12:13.978-04:00

Steve Crescenzo's recent blog post, Harness the Power of Six Sigma, is a fun, tongue-in-cheek look at how to best leverage Six Sigma without having to go through the trouble of training. Too bad he's not a cartoonist, because I think he was channeling Dilbert.Admit it: Six Sigma wouldn't have that kind of farcical reputation if there weren't some truth to it. It's one of those business/management

Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.com0tag:blogger.com,1999:blog-500420148424112783.post-28440709586150023422008-07-26T00:17:00.000-04:002008-07-26T00:47:18.661-04:00

Oh, the hand-wringing, desk-pounding, snips and snipes over at Ragan.com about the use of profanity in writing! The debate's been going on for literally months (maybe years), and it's downright amusing to see the level of emotion the subject evokes.Face it: any writing device can be inappropriately applied, be it profanity, metaphor or a simple adjective. But I can't imagine removing any of those

Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.com1tag:blogger.com,1999:blog-500420148424112783.post-50116764721654035852008-07-15T15:28:00.000-04:002008-07-26T22:22:17.457-04:00

Tim Frick posted a great series of recommendations for Working with a Web Designer for Harmonious Web Projects posted on MarketingProfs. His comments are dead on, and helpful for the uninitiated and experienced alike.But I can't help wondering: is his advice directed at the wrong audience?For sure, all the points he hits are critical to the success of a well-managed web project: Defining, scoping

Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.com0tag:blogger.com,1999:blog-500420148424112783.post-42567538455511145882008-07-15T13:43:00.000-04:002008-07-15T14:15:07.629-04:00

Even some very experienced communications professionals still don't understand the brand and the critical role it plays in everything they do in their work. That makes it an ongoing challenge to work with them. Ultimately, what brand professionals need to do is convert them from those who see the brand as only "logos, typefaces and colors" to raging evangelists who know the brand is inherent in

Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.com0tag:blogger.com,1999:blog-500420148424112783.post-6034270440687090312008-06-03T23:12:00.000-04:002008-06-04T15:41:33.740-04:00

It's a shame when companies feel they are in such a recruiting seat of power that they can use deceptive and disrespectful practices to manipulate candidates. What they don't realize is that those practices will catch up with them in the long run, because people talk. And if other job hunters feel like I do, enLabel's recruiting practices are doing their brand more harm than good.Employees are a

Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.com1tag:blogger.com,1999:blog-500420148424112783.post-71896082991658911682008-05-18T12:54:00.001-04:002008-05-18T12:58:47.150-04:00

Search on the term "web presence" and you'll find page after page of web-enabling firms guaranteeing to deliver you to the web promised land. For a (shrinking) fee, they'll provide you with a presence on the web. Simple and fast. And no doubt they'll do a decent job. Web design is a commoditized science these days.Thousands of designers, millions of templates... even the analysis of web usability

Sarahhttp://www.blogger.com/profile/06699935668209908143noreply@blogger.com1